Encourage Leadership Training
One of the things that employers look for in their employees, apart from the standard abilities like being a team player, being flexible, being detail-oriented, possessing the right skills and qualifications as well as good work ethic, is the drive to learn more and become more. From time to time, you might feel like you’re simply a tiny cog in a bigger machine that isn’t even aware of your presence or understand the value of what you do, but there is someone who is keeping an eye on what you do and how you perform, and that person is usually your immediate boss. He or she is the one who sees your performance and your contributions to the team and is able to recommend you for a raise or a promotion as needed. Employers would do well to encourage skills development in their employees. This adds to their arsenal of skills, making them more valuable to the company and ensuring that their skills are used to benefit the company. One of the workshops employers must encourage their workers to take is leadership training. Some people might think that developing leadership qualities in employees could pose a threat to the current higher-ups since it sounds as though people will be groomed to usurp their positions. This isn’t the case at all. Leadership training simply means that companies will be able to have teams of workers who are all able to take charge and have a thorough understanding of what it takes to make a company run smoothly. Encouraging leadership training in employees also means that employees have a chance for advancement, keeping them on their toes and helping them exercise their potential in their careers. Leadership training is not something that should be restricted solely to the heads of a company, although it would benefit them in the event that they forget what true leadership is about, help them reassess their progress and figure out where they may be going wrong, and allow them to be more sensitive to the needs of their workers. Everyone who is willing should have a shot at leadership training, especially since it will not only improve their outlook on their jobs and their skills but also allow them to make use of it in their lives. Keep in mind that leadership training is not just about creating the future heads of the company and it certainly doesn’t mean that participants will be actively angling for currently occupied top positions. It offers people a chance for advancement and self-improvement, and employers should recognize that having a team of highly skilled and effective with leadership abilities is much preferable to having workers who are skilled but possess a drone-like mentality.
Develop a Company Culture to Improve Sales
With as much competition as there is in the marketplace, businesses must find a way to market themselves that will help them to stand out from the other companies in the industry. One way to do this is to develop a company culture that customers can identify with. Many people like to feel as though they belong to something. When they know a company and its history and vision and they identify with the company in some way, they come to feel like they know the company and can trust it. A customer is more likely to give their hard-earned money to a business they view as a trusted friend and neighbor than a faceless corporation. Trust is an important part of the equation that leads a customer to choose a company to patronize. They want to trust that you know what you are doing, that you will not overcharge them and that you will give them a quality product they need. A company that freely educates the consumer without laying on a heavy sales pitch will win the trust of consumers and their business as well. This form of marketing is not difficult to do, yet it is highly effective. Sharing your Company Culture with the Marketplace Your company probably already has its own culture, with certain beliefs and philosophies on how things should be done and how customers should be treated. Are you sharing this with your customers? Think of the commercials for the cereal company where the employees are talking about their favorite cereal. They all seem to be having a great time making it that the viewer feels good about patronizing the company and buying the cereal. The buyer wants to be a part of that culture. There are other parts of your company culture you may want to share with customers and potential customers. One is the story of how you came to found your business. Stories of how Microsoft and Apple started continually circulate. Not only does this give consumers that sense of belonging, but every time the story is told, the company gets a free advertisement. Does your company have a vision? If not, it is time to come up with one. Not only do you need one to keep your company focused and your employees on track with where you want the company to go, but your customers like to hear about your vision as well. If written well, your vision statement can be powerful, inspiring and something consumers want to be a part of. The marketplace is too competitive to continue doing business the way it was done thirty years ago. Every company must stand out if it is to truly succeed, and developing a company culture your customers want to be a part of is an excellent way to do just that.
A leader – simply put!
The question of what is leadership has received an inordinate amount of airplay. Everyone accepts that it is a critical dimension of organizational growth. Ongoing leadership development often referred to as leadership training, is critical. Unfortunately, the higher in the organization we go, the less often we undertake formal development. There is a myriad of reasons for this – some very self-soothing! While we should continue to seek ongoing development and training, perhaps what is most important is that we remind ourselves of the key essentials of leadership. In searching for the right leadership recipe, we can often be overloaded with messages about what we need to do more/better/less to be an effective leader. Often we fall into the trap of doing for doings sake and, playing the role of the leader that is forged by the environment around us rather than what made us a good leader in the first place. Perhaps we need to firstly look at the core character attributes that provide the fertile ground for good leadership to grow. I recently read through the Hippocratic Oath – the oath where doctors pledge to undertake ethical medical practice. Perhaps not so surprisingly, since first written by Hippocrates in the 4th Century BC, it has been translated and ‘modernized’ a number of times. Regardless of this, at its core, any interpretation of the oath infers that practitioners must … ‘do no harm’. If the essence of leadership is the power of influence, then you can understand that its use and misuse can have long-lasting effects. Taking a lead from the medical fraternity, do no harm has a certain core principled-centered base that may guide our actions as leaders. Similarly, I once heard a leader talk about his personalized version of principled-centered leadership. In testing a decision or action that impacted people, his first test was to objectively answer his own question – is this fair to all concerned? But it is his second test on which he places most importance – simply put, if a decision or action he took was to make the front page of the newspaper, could he comfortably look his children in the eyes and explain it. In these current economic times, cost management practices such as retrenchments have become more prevalent. Certainly, for the sake of the long-term viability of the organization and its employees, they may be necessary at times. However, in keeping our oath or the front-page test, it will be how we treat people throughout these processes that separate true leaders from pretenders! So whenever we seek to be better leaders, firstly look within to see if we have the central requisites. By working from these, we will be better positioned to be the leader we want to be.
